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Lifecycle CRM & Retention
Move users from registered → funded → active → retained.
What we do
We design behavior-triggered lifecycle journeys segmented by funnel stage—so every email, SMS, and in-app nudge increases activation, second deposits, and 90-day retention.
Inside this service
- Stage-based segmentation (registered, KYC-started, funded, active, dormant)
- Behavior-triggered email + SMS sequences
- Activation playbooks for first-time depositors
- Reactivation programs for dormant users
Deliverables
- Lifecycle journey blueprint
- Segmentation logic & triggers
- Templated content library
- Retention dashboards
Outcomes we optimize for
Higher second deposit rateHigher 30/60/90-day retentionLower dormancyCompounding LTV