FAQ
Most frequent questions and answers
Channel attribution is the process of identifying which marketing channels (e.g., social media, email, PPC) contribute to conversions and sales. It helps you understand the customer journey and allocate resources effectively.
Forecasting helps you predict future performance based on historical data, enabling you to plan campaigns, allocate budgets, and set realistic goals.
The best model depends on your business goals and customer journey. We’ll help you choose the right model, whether it’s first-click, last-click, linear, time-decay, or data-driven.
Absolutely! Our services are scalable and tailored to businesses of all sizes, helping you make the most of your marketing efforts.
Regular reviews are essential. We recommend monthly or quarterly check-ins to stay updated on performance and adjust strategies as needed.
Yes, we work with your existing analytics and marketing tools (e.g., Google Analytics, CRM platforms) to provide seamless insights.