Channel Attribution and Forecasting

Channel Attribution and Forecasting

Data-Driven Insights for Smarter Marketing Decisions

At Alphorix Marketing Agency, we know that businesses in Abu Dhabi invest heavily in digital marketing — SEO, PPC, social media, email, and more. But do you truly know which channels deliver the highest ROI?
That’s where Channel Attribution and Forecasting comes in. We use advanced analytics and predictive modeling to help you understand where your results come from and how to forecast future campaign performance.
Tools & Technology We Use

We integrate advanced analytics platforms with your campaigns:

Google Analytics 4 (GA4) for cross-channel attribution

HubSpot & Salesforce CRM for lead attribution

Power BI & Tableau dashboards for forecasting

AI-driven predictive modeling tools

Channel Attributions
Benefits of Attribution & Forecasting with Alphorix

See how Alphorix improved ROI for using channel attribution

  •  Eliminate wasted ad spend
  • Optimize multi-channel campaigns (SEO, PPC, Social Media, Email)
  • Make smarter budget allocation decisions
  • Forecast results before investing
  • Transparent dashboards & reporting

Get Started with Alphorix Marketing Agency

Get Started
Our Approach to Channel Attribution

We go beyond “last click” and implement advanced attribution frameworks:

1

First-Touch
Attribution

See which channel introduces prospects to your brand

2

Last-Touch
Attribution

Measure the final conversion trigger

3

E-commerce Sales
Campaign

Boost online conversions with targeted ads

4

Multi-Touch
Attribution (MTA)

Understand the entire customer journey across channels

5

Time Decay Models

Give more weight to recent touchpoints before conversion

6

AI & Predictive Attribution

Use machine learning to analyze cross-channel data patterns