The Challenge

A real estate developer in Abu Dhabi was struggling with low-quality leads from Google Ads and high cost-per-lead (CPL).

The Strategy

  • Conducted a PPC audit to identify wasted ad spend

  • Designed new landing pages with stronger CTAs and lead forms

  • Implemented A/B testing for ad copy and targeting

The Execution

  • Optimized campaigns with geo-targeting Abu Dhabi investors

  • Introduced retargeting ads for dropped visitors

  • Enhanced ad creatives in both Arabic + English

The Results

✔ 300% increase in qualified leads within 90 days
✔ 40% lower CPL compared to previous campaigns
✔ Sales team reported higher lead-to-sale conversion rates

Key Takeaway: With the right targeting and CRO, PPC campaigns can deliver sustainable lead growth in real estate.