The Challenge
A luxury hotel wanted to increase direct bookings instead of relying on third-party platforms.
The Strategy
-
Created bilingual ad campaigns on Instagram & Facebook
-
Built landing pages optimized for booking conversions
-
Leveraged seasonal offers & influencer partnerships
The Execution
-
Ran targeted ads for UAE & GCC travelers
-
Used retargeting ads for website visitors
-
Collaborated with influencers for brand visibility
The Results
✔ 120% increase in direct bookings in 4 months
✔ Reduced OTA commissions by 25%
✔ Gained 50K+ new followers across platforms
Key Takeaway: Social media ads + direct booking funnels help hospitality brands cut costs & boost profits.