The Challenge

The client struggled to measure ROI across multiple campaigns (SEO, PPC, social media) and wasted budget.

The Strategy

  • Implemented multi-touch attribution models

  • Built custom ROI dashboards (Power BI + GA4)

  • Forecasted campaign performance with predictive analytics

The Execution

  • Consolidated data from PPC, SEO, and CRM

  • Introduced channel scoring for ROI efficiency

  • Ran budget reallocation scenarios

The Results

✔ Identified PPC waste of 22% and reallocated budget
✔ 35% improvement in ROI within 3 months
✔ Clear visibility of top-performing channels

Key Takeaway: Proper attribution & forecasting prevent wasted spend and enable smarter marketing decisions.