The Challenge

An e-commerce brand had strong traffic but poor conversions (below 1%).

The Strategy

• Conducted heatmap & funnel analysis

• Redesigned checkout process for mobile users

• Added trust signals (reviews, secure payment badges)

The Execution

• Shortened checkout from 5 steps to 2

• Ran A/B tests on product pages & CTAs

• Optimized site speed for mobile shoppers

The Results

✔ Conversion rate increased from 0.9% to 3.2%
✔ 25% increase in average order value (AOV)
✔ Reduced cart abandonment by 35%

Key Takeaway: CRO and UX optimization directly translate to higher sales & ROI in e-commerce.