Difficulty in Measuring ROI
Get Clarity on What’s Working — and What’s Not
One of the biggest challenges businesses face is proving the ROI (Return on Investment) of their marketing campaigns. You invest in SEO, PPC, social media, and content, but can’t clearly answer:
- Which channel brings the most conversions?
- Which campaign wastes the most budget?
- What’s the exact ROI from marketing activities?

Many businesses struggle with ROI tracking
Why Measuring ROI is Difficult

Fragmented Data
Different platforms (Google, Meta, LinkedIn) report differently

Elaborating ideas in a discussion
Customers engage across SEO, PPC, email, and social before buying

Lack of Attribution Models
No clarity on how each channel contributes to ROI
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